Justine Gaubert — 30 years of projects across South Yorkshire

Come Home: how South Yorkshire Housing Association’s brand communicates our purpose

At South Yorkshire Housing Association we are delighted to have been named Landlord of the Year in the UK Housing Awards.

Our video submission captures the strength and integrity of our brand: how our images, stories, evidence and tone of voice come together to articulate and communicate our values and purpose.

This blog tells the story of how we developed our brand.

Brand, Social HousingMiranda Plowden18 February 2022IF Collective, Justine Gaubert, South Yorkshire Housing Association, brand & purpose, Landlord of the YearComment

Dun Works, Sheffield: how can one person's enthusiasms generate a brand that speaks to a whole neighbourhood?

South Yorkshire Housing Association has ventured into a new type of housing: 225 flats for market rent in Kelham Island, Sheffield's most up and coming urban neighbourhood, recently voted one of the top 10 places to live in the UK.

These new homes are aimed at a new audience for us and needed a new approach to branding. But how to create a brand that is authentic, celebrates the neighbourhood and communicates our social values?

Brand, PlacemakingMiranda Plowden27 August 2021Dun Works, Kelham Island, Fat Cat, River Don, John Donne, Richard Hawley, Owen Waterhouse, Cheyne Capital Management, Justine Gaubert, Jonny Wilkinson, South Yorkshire Housing AssociationComment